The more excellent reviews you have will cause increased sales. Most customers trust what their peers say and read reviews before making a purchase. However, information inconsistencies will negatively affect your search ranking. If your profile meets the search engine’s criteria, you’ll earn a higher rank on its top pages. Why is this action critical? Google strives to deliver its users’ relevant results and will favour profiles with detailed information and user engagement. Users love sharing their photos, which can lead to a substantial user-generated content gallery on your GMB listing. Make sure you encourage your customers to add photos of their experience with your business. Besides your company’s quality media, you can also feature user-generated content. You should also upload a profile photo, cover photo, and video to highlight your business. Browse through the list of classes available. When selecting a business category, be specific. Remember to update hours when you’re open, especially under the circumstances such as during the COVID-19 situation. You can incorporate keywords into your listing for SEO purposes but be sure not to overdo it as Google will penalise you. You can mark your position on a map.Īlso, make sure that the data are accurate, up-to-date, and consistent with the info on your website. Add your address if you have a physical location that customers can visit. Step 3: Choose how your business will display on Google Maps. Next, select the category that fits your business. If it doesn’t show up in the drop-down menu, click “Add your business to Google”. As this is your company account, use your business email. You can use a pre-existing Google account, or create a new one. How to Set up Your Google My Business Account
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